Attempting to scream above the noise of our ever-connected modern world to get noticed will usually end in vain. Good graphic design breezes through the saloon doors and coolly calls out to the barman for a whiskey, turning every head in the now silent room.
You have reached the website of Ava Rowell – a graphic designer with a love of simplicity. I enjoy working on screen-based and print-based projects alike, with a particular interest in educational design. Although I work over a broad range of media, all my work has simplicity and functionality at its core.
Striking the correct balance between creative flair and pure functionality is a tricky process, but when done well it provides the clearest way of informing your audience. Simplistic design also stands out in the crowd while retaining the look of sophistication which the flashing neon lights of more busy designs tend to lose.
The name NihonGrow is derived from 日本語, meaning 'Japanese language'. The kit contains over a dozen items and is intended to aid learning the Japanese language and culture. Each item attempts to make learning more convenient or with a focus on passive learning. For example; placed by a student's bed; the NihonGrow clock encourages the daily reading of the day, date and month in Japanese. A NihonGrow wallet with travel-size study material is also included in the pack. Few current learning techniques allow such regular and casual exposure to a language.
She developed an idea that took my breath away, not only because of how it looked but also because of the cleverness behind it. Her design work is of the highest standard […] but so too was the customer service. Tim Owen
The Esperanto Association of Britain is a charity aimed at promoting the Esperanto language in the United Kingdom and required a replacement for their aging identity. This concept is based on flag semaphore, which encapsulates not only language and communicating across barriers but also Britain's proud maritime history. A marine-based logo also seemed appropriate in relation to the death of William Thomas Stead (one of the EAB's founders) aboard the RMS Titanic. There are naturally some parallels with the formation of the CND logo, which matches the idealism and desire for peace that Esperanto was born from. The fluid lines are intended to deepen the connection with water and suggest globe while avoiding the cliché of using an actual depiction of earth.
The Faber Film book series features interviews with the directors Woody Allen, David Cronenberg, Terry Gilliam and Anthony Minghella. Each cover posesses its own unique use of typography and simple imagery with only the spine design and careful selection of colour binding them together as a set. Clear and bold single-colour imagery was used as the covers needed to be suitable for use on monochrome ebook displays.